On May 21st, 2020, Town Brewery & Filson released an exclusive IPA for Ontario, Canada residents. Every can sold plants a tree through the non-profit organisation One Tree Planted.
ABOUT THE PROJECT
“Town Brewery makes quality craft beer just outside of Toronto and regularly collaborates with like-minded businesses and organizations on their Community Brews, whereby a percentage of proceeds go directly to various charity and environmental organizations. With this brew, they have partnered with Filson and One Tree Planted, with the goal of planting a tree for every beer sold. In past collaborations Town Brewery has partnered with both The Nature Conservancy of Canada as well as The Great Canadian Shoreline Cleanup. Working with Filson, who has an ongoing relationship with The National Forest Foundation, to make a tree planting beer seemed to be the perfect fit for two businesses who care deeply about the future of our planet.”
– Travis Johnson, Sales & Marketing Manager at Town Brewery
Why did Filson partner with Town Brewery?
Since 1897 Filson has been the “gold standard” for tough, comfortable outdoor clothing prized by hunters, anglers, engineers, explorers, loggers, miners, and anyone who has a passion for the outdoors. We feel it is necessary to serve as stewards for a healthy environment. We are committed to supporting outdoor organizations with the mission of sustaining & promoting outdoor recreation.
ABOUT THE BEER
The resulting collaboration brew is a big, juicy IPA featuring Mosaic, Sabro and Waimea hops and named after the organization in charge of actually planting the trees. One Tree Planted is a non-profit organization dedicated to global reforestation. Their mission is to reforest the planet, one tree at a time. Started in 2014, One Tree Planted works with awesome reforestations partners in North America, South America, Asia, and Africa who help them get trees in the ground to restore forests after fires and floods, create jobs, build communities, and protect habitat for biodiversity.
HOW DO I BUY THE BEER?
One Tree Planted IPA was released on Thursday, May 21st online at townbrewery.ca and available for contactless pickup at the brewery or shipped directly to your door (Ontario residents only). Click the link below to purchase the beer, and check out our YouTube page to rewatch the @filson1897‘s LIVE broadcast from Town Brewery, for a tour of how it’s made as well as musical performances.