The Life of
Smokey
Bear

Since 1944, Smokey Bear has been the mascot for the U.S. Forest Service – the longest-running public service campaign in American history. Trace the journey of one of America’s most iconic symbols—the one who still brings out the best in everyone. Happy 75th Birthday, old bear.

Smokey
Bear

75 Years of Vigilance

Celebrate this momentous anniversary with limited-edition Smokey gear.

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