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The Cruiser Shirt Patent: Celebrating a Century of Innovation

Posted January 6, 2014
· Filed In: Filson 101, Happenings, Heritage, Trade Stories, Way of Life
Red_Black1

It was 1912, and C.C. Filson was operating a Seattle, Washington store—Filson’s Pioneer Alaska and Blanket Manufacturers—opened in 1897 in order to supply hoards of prospectors headed to the Yukon Gold Rush. As the Gold Rush died down, Filson found that there were many more customers in need of rugged outdoor clothing and gear. So he designed a shirt that…

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Throw Back Thursday: Ray Johnson, 1920s

Posted February 28, 2013
· Filed In: Happenings, Heritage, Throwback Thursday
Throw Back Thursday: Ray, 1920s

Constantly searching through the past for further explanation of the Filson story, we found this photograph hidden among past catalogs, antique letterpress equipment, and advertisements long gone from print.  In the picture stands a young Ray Johnson, outfitted in a work-worn assortment of Filson Tin Cloth and a knowing smile.  The photo was taken in the early 1920′s while Ray…

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Throw Back Thursday: The First Filson Store, 1897

Posted February 14, 2013
· Filed In: Happenings, Heritage, Throwback Thursday
Filson's First Store - 1897

In 1897, the original Filson store was opened.  C.C. Filson’s Pioneer Alaska Clothing and Blanket Manufacturers specialized in goods made to outfit the stampede of laborers to the Klondike Gold Rush.  Tales of the cold and harrowing circumstances that persisted the Yukon were commonly reported.  According to the diary of Hume Nisbet, written in 1897, even the Spring season in…

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Our Guarantee for Over 100 Years Has Never Changed

"We guarantee every item purchased from us. No more, no less. Your satisfaction is the sole purpose of our transaction." — Clinton C. Filson, 1897

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