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Made in America: Marketing Manager, Amy Terai

September 19, 2012
Filed in: Made in USA: Filson Employees
Filson Marketing Team

Filson Marketing Team

At Filson, “Might as Well Have the Best” doesn’t stop at the product– we’ve got the most talented team of employees around that live and breathe  Filson in and out of the offices. Today we chat with Amy Terai, our Marketing Manager. If there’s a department you’d like to see interviewed, leave us a comment below!

How long have you been with Filson:

8 years

What do you do on a typical work day:

Well, after I…

“Tumble out of bed and stumble to the kitchen Pour myself a cup of ambition

And yawn and stretch and try to come to life

Jump in the shower and the blood starts pumping

Out on the street the traffic starts jumping
With folks like me on the job from nine to five” –Dolly (my personal favorite)

I usually spend most of the day communicating the good “Filson word” to our PR and Social teams, generate marketing assets to support all our sales channels and keep up to date with all our partners. I also laugh a lot and have fun working with my fellow Filsonites.

What makes working at Filson different than other places:

It’s inspiring to be a part of a brand that shares such strong connections with our customers. Our customers are Filson loyalists and are constantly sharing their amazing stories with us. It’s one big Filson family: passionate customers and passionate co-workers that respect the rich heritage of Filson.

What is your favorite product:

I can’t pick one, so I’ll give you my top five:

Women’s Elliott Bay Jacket: perfect for Seattle rainy day dog walks and tough enough for an outer shell when upland hunting

Women’s Shelter Cloth Brush Pants: no barb wire fence or nasty burr can penetrate these pants

Rugged Twill Tote Bag: great work bag that holds an iPad, magazines, lunch and purse and only gets better with use

Women’s Mackinaw Vest: versatile piece that you can easily layer under a jacket when it’s cold but is stylish enough to wear around town

Rugged Twill Medium Duffle: great travel bag for business trips or a weekend get-away where you have to pack a lot of gear

Amy Dove Hunt 2012

Amy Dove Hunt 2012

What is one of your most memorable stories in your Filson gear:

I’m pulling this one from my brag book… I was a bit nervous and intimidated to go on my first Mourning Dove hunt. People kept telling me that they are hard to hit since they are small, fast and turn quickly in flight. My hunting partner is pretty much a master shooter and generally doesn’t miss a target. He thought he had dropped a dove in the field and went to retrieve it. When he got close, he discovered the bird wasn’t dead and it took flight. He tried to take another shot but missed. As he was rapidly reloading, I saw the bird crossing in my direction and pulled the trigger and dropped it! I was shocked and my hunting partner was equally shocked and impressed since I was 65 yards away from the bird. It was a proud moment when I was able to back a master shooter in the field and fill my Tin Cloth Shooting Bag’s game pocket with a hard to hit Mourning Dove.

What’s your favorite thing to do in Seattle or the Pacific Northwest region?

There are some many wonderful recreational activities to do in the Pacific Northwest. Some of my favorite activities are mushroom picking with my dad in the mountains and shoot sporting clays at Seattle Skeet and Trap.

What’s coming up at Filson that you’re excited about (volunteer day, product, etc):
I’m super excited to hunt with Scott Linden in Utah this fall and float the Grande Ronde River and learn how to fish for Steelhead with the incredible fly fisher-woman, Judith O’Keefe.

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